What is Integrated Marketing Communications?
Integration means bringing things together or the combination of multiple things. Marketing means publicity and promotion of your services to drive more sales. So, integrated marketing can be defined as
“The co-operation of different tools and organizations to function together for the advertisement and promotion of a brand or company is called integrated marketing.”
Integrated marketing involves the usage of different marketing platforms, strategies, plans and tactics together to reach the desired goal more effectively in lesser time. Consistency is considered a key tool on integrated marketing but this consistency must not affect your creativity. Integrated advertising promotion and marketing common 5th edition is a useful guide for marketers who want to strengthen their position in the marketing world.
Integrated Marketing Agency
Integrated marketing agencies are the companies which provide you all the marketing services under one roof. You don’t need to hover here and there for the accomplishment of different tasks. Integrated marketing agencies comprise of staff with diverse skills. They bring effective integrated marketing plans to you. For different marketing purposes, there are different expertises to get your job done. From web developers, software managers, analytics, strategist, content writers, bloggers and social media marketing executives you’ll find all the services at one place. Different experts work together to run the client’s campaigns as effective and harmonious as possible.
Integrated Marketing Communications Include All of the Following Except
- Integrated marketing agencies are meant to save the time and money of the companies with the surety of desired results.
- Tech marketing as an integrated marketing agency help you to maximize your impact.
- We implement a wide range of different strategies and work through different channels to produce effective results.
- We increase the engagement of the audience in your promotional campaign.
- We provide all the marketing services under one roof at a reasonable cost.
- Our professionals and expertise contribute greatly to increase your ROI and conversion rate.
Major Strategies for Integrated Marketing
For effective ROI and better campaign results followings steps must be kept under consideration when approaching integrated marketing.
Research
Before starting any marketing campaign the first thing you need to do is carry thorough research. Make keen research about the customers you’re going to target. Masters in integrated marketing communications online prove beneficial in polishing your research skills. It increase your technical knowledge. To maximize the success ratio complete research about your competitors, advanced tactics and audience will provide a great help to you. The basic points you need to search on are:
- Who should you target
- The interest of the targeted audience
- Which buying procedure they prefer
- Which platform is appropriate
- What they want from you
Buyer Personas
The usage of buyer persona help in the identification of customer’s point of contact during the buyer’s journey.
Buyer’s persona can be developed by keeping in consideration the following points:
- Conversation with customers about their prior experiences.
- Analysis of sales history in CRM
- Survey of audience
- Discussion with relevant staff members
Strategy
Once you’ve completed your research homework now you need to build a sound strategy for achievement of your set goals. The marketing strategy must be time-saving, cost-effective and predicts the maximum ROI. You can earn an integrated marketing communications masters degree online to enhance and boost your skills. You have to choose the right marketing platform for every stage. Look for the most effective methodologies. The marketing strategy must include
- Which platform is appropriate to approach the targeted audience
- What should be included in your promotional content
- How to meet the satisfaction level of customers, etc.
Consistency
Consistency is regarded as the key element to run a successful marketing campaign. Psychology says that people get annoyed by changes. Consistency in your business messaging will make you recognized and trustable among the viewers.
Analysis & Measurement
Frequent analysis of your campaign at every stage is highly beneficial. Measure the profit you earn as compared to the investment you spend. Calculate the conversion rate. All these measurements will help you enhance and modify your strategy if possible.
Selection of Appropriate Marketing Channel
Marketing through all the channels is not always effective. You need to shortlist the channels which are mostly used by your targeted audience. Choosing the platform which suits your campaign will prove cost and time effective. Select the appropriate channel and build a strong strategy for it.
Co-operation & Communication
The beauty of modern-day marketing is two-way communication. The advent of integrated marketing management software had made the work easier. Listen to your customers and viewers reviews. Consider their opinions. Value their suggestions and implement where possible. To keep the morale of your team high you need to listen to every individual involved in the marketing program. Giving them importance will boost their confidence and will generate a positive result.
Career in Integrated Marketing
Marketing has got an extremely high interaction and competition in the21St century. To survive in this highly competitive world you must hold a marketing background and related degree.
Masters in integrated marketing communications prepare the individuals to strategize and implement effective plans in business. Integrated marketing communications masters programs teach you run effective campaigns for marketing and other related metrics. You can find different job opportunities if you have completed an integrated marketing communications graduate program.
Integrated marketing communications masters program is designed for students who want to pursue this as a career. You have different positions to work on with a marketing degree. You’re offered an attractive integrated marketing communications degree salary.
The linking of different communication tools and strategies together together is called integrated marketing. These tools when combined together give more effective result as compared to when used separately. Marketing is not an easy thing to do but collaboration with a skilled agency can make it effective. We aim to promote your brand through different channels. We provide all the marketing services at a very affordable rate.