Marketing is of fundamental importance, as its goal is to attract, capture and retain customers.
Good work in this area grows the business and it is essential to have a specific strategy from the start of any business. A company reaches market positioning when the consumer associates his brand with the product or service he offers. This is only possible after many years of tenure and leadership. Now, with digital marketing tools, a young company can be there for the right consumer, at the right time and with the right message. This offers a powerful option for new proposals and forces those already in the mind of the consumer to remain vigilant.
At all stages of business development, an appropriate marketing plan is necessary to continue to attract, capture and retain customers. The question that then arises would be: if I am already known, how long should I maintain my marketing strategy? The best answer to this question is another question: how long do you want to keep selling? Marketing, in all its forms, must accompany each stage of the development of a business. The activity, which is not growing, contracts in the face of market developments and that of its competitors. On the other hand, the large segmentation offered by digital marketing and the powerful measurement tools of platforms like Google and Facebook, allow to maintain at all times an adequate return on investment. So, as long as we control the return, the investment intended for digital marketing ceases to be a fixed expense and falls into the category of proportional cost, associated with the value of the product or service.
For any business, focusing on the consumer is a fundamental concept. In this paradigm, focusing on the benefits or solutions that the business proposition offers to the client is better than focusing on the properties of the object. Likewise, to assess a digital marketing agency, they must analyze whether in subsequent interviews the agency has internalized the current situation of its business and its needs, and then be able to respond to them, rather than just selling them. Of course, there are also objective parameters. For example, Google has a certified partner program for Google Ads services and even a quality distinction for certain agencies that receive the Google Premier Partner or “Google Premier Partner” category.
Likewise, other platforms such as Facebook Ads also have certification programs. The choice of a certain social network according to the audience for which it is intended is a fundamental starting point for the success of a digital marketing campaign. An e-commerce site has in Google Shopping campaigns A powerful tool. A fintech that offers salary advances will find its best Facebook audience. While for energy drinks or teen clothing, good results will be Instagram, YouTube or Snapchat.
Advertising on Tinder ensures a very defined target of young people without a partner. At another end, Linkedin It combines an ideal audience for B2B companies (business to business). In short, there is a network for each type of audience and company. The author is commercial director of SEOnet Digital Marketing.