We spend hours preparing out every detail of each campaign, crafting the accurate copy and worrying over spacing, colors, and fonts. We talk through our target audiences, personas, and...
Don’t take it easy, inbox placement is tricky, always-changing mix of several factors. Complaint rates are significant, and this is one of the things that email marketers consider while...
Thirty-five percent of email recipients click open an email solely based on the subject line. Therefore, it’s a great practice to ensure that your campaigns’ emails are aligned with...
Do you like being ‘ignored’? – Neither do I. But what does that mean in terms of email? As you can get an idea from its name, the deleted...
Find how you can get rid of 99.9% of your digital footprint from the internet. STEP 1: Preparatory Requirements Go through the emails you can think of that you...
Being aware of every element present in what is being sold is important to increase the range of an e-mail campaign. According to psychology, every implicit detail on the...
Inbound marketing is a novel strategy to draw people’s interest, in recent years. It is closely linked to content marketing, crafting unique and targeted content to attract an audience...
The tools may be different and more productive, and the quality of technologies and capabilities keep growing, but email marketing is still the head of ROI in the marketing...
All good marketing professional understands that inbound marketing is essential. For some time, the strategy to create good and relevant content was only seen as “nice to have,” but in...
If you have ever bought a book on Amazon, you will probably know about real time dynamic content. The website that first introduced the personalized recommendations dropped jaws everywhere....