The tools may be different and more productive, and the quality of technologies and capabilities keep growing, but email marketing is still the head of ROI in the marketing...
All good marketing professional understands that inbound marketing is essential. For some time, the strategy to create good and relevant content was only seen as “nice to have,” but in...
If you have ever bought a book on Amazon, you will probably know about real time dynamic content. The website that first introduced the personalized recommendations dropped jaws everywhere....
Any service or product is developed for a particular audience. Regardless of their profile, you must know them to grab their attention. But you already know it. Right? The...
The very first stop to determine the health of IP reputation is Sender Score. If you are not using the same metric, then you should because IP reputation is...
It is necessary to create an action plan for your email marketing campaigns so that you can prepare yourself better and set up a campaign dispatch subject, date, time, etc. To...
Facebook, Twitter, Instagram, Snapchat, Periscope, Pinterest, Linkedin. The list of social media networks will not stop to grow, and it is easy to know why. According to research, there...
The larger and bigger is ideally not the best,specifically when it comes to estimating the number of subscribers. As a marketer, you need to strive to grow their email...
Email hygiene has nothing to do with water and soap. A good email list hygiene is vital to practice an effective email marketing campaign and helps in reaching the...
You have seen data/statistics and read many blogs/articles confirming that email marketing is animportant marketing platform for your business. Often, marketers are incapableof attracting the readers to sign-up for...