Data enrichment is stated as a set of procedures to upgrade, refine, and improve raw information in order to change over it into a significant resource for the business....
A couple of weeks ago, HubSpot deliberately unsubscribed 250,000 people from its marketing blog and decreased its list from 550,000 to 300,000. Insane, huh? As you can assume, we had much...
Marketers spent a lot of time drafting poignant email copy, designing amazingly branded email templates, and succinct and enticing email subject lines that will get open and click-through rates skyrocketing. Just before hitting...
We spend hours preparing out every detail of each campaign, crafting the accurate copy and worrying over spacing, colors, and fonts. We talk through our target audiences, personas, and...
Don’t take it easy, inbox placement is tricky, always-changing mix of several factors. Complaint rates are significant, and this is one of the things that email marketers consider while...
Thirty-five percent of email recipients click open an email solely based on the subject line. Therefore, it’s a great practice to ensure that your campaigns’ emails are aligned with...
Do you like being ‘ignored’? – Neither do I. But what does that mean in terms of email? As you can get an idea from its name, the deleted...
Find how you can get rid of 99.9% of your digital footprint from the internet. STEP 1: Preparatory Requirements Go through the emails you can think of that you...
Being aware of every element present in what is being sold is important to increase the range of an e-mail campaign. According to psychology, every implicit detail on the...
Inbound marketing is a novel strategy to draw people’s interest, in recent years. It is closely linked to content marketing, crafting unique and targeted content to attract an audience...