To make a strong and impactful marketing campaign, we need a good email list with lots of subscribers. However, it’s not enough. Sometimes we need more than just an email address to target the right person at the right time. We rarely get enough required information with our leads. Usually, we receive only an email address or a name or maybe their age group. Still, all this info is not enough for a marketer to initiate a targeted email marketing campaign that achieves its goals. The marketer needs more than that, and for this purpose, data enrichment tools become a helping hand.
Sometimes the data we get from our leads are not accurate. It may be false or misspelled, so that’s why using data enrichment tools become a very necessary step in enhancing the business value of our customers.
Data Enrichment
To understand its value, you first need to know what actually is data enrichment.
Data enrichment is a process that permits new data to be added to existing records, enhance a database’s accuracy, value, and timeliness. There’s a stunning quantity of information being gathered and dispersed each day. It’s just by interfacing this data to known bodies that we can place these insights into context. In this way, records of given bodies are continually being improved upon or enriched. Furthermore, data enrichment is a fundamental piece of master data management, permitting clients to believe in the data controlling their activities.
What You Get from the Usage of Data Enrichment Services?
Apparently, data enrichment is highly recommended, as it is beneficial for your marketing and improves your sales as well. It helps you in avoiding poor targeting. Also, enhance your conversion rate and many many more. So, if you are an email marketer, then you must use data enrichment services. Some benefits are listed below.
1. Accuracy of Data
An encouraging advantage of data enrichment tools is that it removes a wide range of insignificant and wrong facts or figures from the data collections to make it exact and reliable. It assists with taking the correct choice while utilizing the enriched information into developing critical AI models.
2. Spotlight the Recurrent Entries
These services assist with recognizing the duplicate entries and also encourage you to make the correct choice whether it should be remained or wiped out from the data sets. In reality, data enrichment procedure can straightforwardly locate the duplicate entries that can make extraordinary confusion while utilizing such information into an important decision making procedure.
3. Strengthen Your Customer Experience
The most powerful argument for utilizing data enrichment is to offer better support to your clients. Automation around prospecting, lead nurturing, and assembling better information points to increase conversions is all acceptable. However, catering to your current clients is the thing that keeps individuals coming back and praising you enthusiastically.
Enriched data implies that you can more precisely cater to your client’s preferences. It also means that you can likewise customize your campaigns and touchpoints to improve client relations.
Along with this, data enrichment services also improved lead scoring and segmentation, as well as personalization and targeting. It is also beneficial for increasing sales and ROI. With using email enrichment tools, you can able to boost your sales and experience noticeable growth in your business.
A List of Data Enrichment Services and Tools
Enriching leads manually is such a difficult and time-consuming task. That’s why you need to pick a good enrichment tool so that you can easily manage other marketing tasks.
1. Hunter
Hunter.io permits you to completely incorporate its services into your platform and get full lead profiles dependent on only email addresses. This tool will look through the hunter database and give all accessible info on the email address.
2. Data Extractor
DataExtr.actor has all the data you need. You just have to upload a file that contains the company’s or domain’s list. And then, they add all the other lead data like location, company information, emails, size, and much more.
3. BeenVerified
In this, you are just required to write the name of a person or location; after that, the platform will examine a huge amount of social networks and websites to give you the complete profile of that lead.
4. Salesgenie
It is an extremely advanced platform that permits you to upload your recipients’ list and then convert them into an in-depth profile. Its cheap, but only premium users can use enrichment feature.
5. InsideView
Get detailed profiles of your leads by integrated InsideView in your CRM. It is very simple to navigate and fast as well.
6. Pipl
It’s one of the most famous email enrichment tools. You just have to send a request and then wait for the magic. The tool will give you all the missing information on leads on your list.
7. Clearbit
It is a platform for beginners or startups that offers data enrichment along with other features. Give an address or a domain, and the tool will add all other info associates with it.
8. RingLead
The platform incorporates with your CRM (Salesforce, Eloqua, Marketo, Pardot, Gravity Forms), and you can simply get full details on a lead surprisingly fast: the profile, contact data, and business subtleties.
9. Zoominfo
The complete package platform gives an enrichment tool along with different highlights. It gives you access to professional details about your leads, organization information, and technographic information. It additionally coordinates with such CRM systems as Salesforce, HubSpot, Marketo, and so on.
10. Datanyze
Like clearbit, it is also integrated with CRM systems and gives you permission to enrich the leads’ info with technographic and firmographic details. It is somehow expensive as it offers many other features with enrichment.
Conclusion
Data enrichment is a basic tool for the achievement of each business. The reason is, you can’t enlighten much about somebody based on their email address alone. Genuine customer details are just conceivable through enriched data. In light of that, pause for a minute to think about how you can utilize data enrichment to give a good client experience, enhance conversion rates, fabricate more grounded connections, score leads, and make good predictions.