Email cleanliness has nothing to do with soap and water. In fact, it is an ideal practice for an effective marketing campaign. Email list hygiene defines as removing invalid subscribers and non-responsive readers. You may choose to scrub the list every 3 or 4 months, but make sure to stick to your schedule. Nowadays, identifying the inactive and invalid subscribers is crucial as it leads to a high bounce rate. And, the bounce rate hurts the performance of your campaign. Thus, use an email list cleaning software is essential on a regular basis to reach the target group of people.
Wake The Dead
In case your list is full of inactive emails, you are required to re-engage the subscribers using a ‘wake the dead’ marketing campaign. Consider sending email messages to the readers who are inactive for more than six months. You need to re-engage them before dumping the readers from the mailing list. Every subscriber is valuable, and there is no damage in trying to wake up their interest. If still these subscribers don’t answer, suppress their email address; otherwise, it will decrease the open rate. Validate all your email addresses to reduce the possibilities of landing in the spam folder.
Clean Your List
Hire a third-party vendor to eliminate spam, misspelled email addresses, and inactive subscribers. Such measures are likely to improve the deliverability rate. Additionally, remove the dormant and non-respondent readers because internet service providers look at the engagement metrics to determine whether the email message reaches the spam folder or the inbox. You also need to eliminate role accounts such as info@, noreply@, support@, and abuse@ as these accounts don’t belong to a real person. Concentrate on emailing actual individuals for a successful email campaign.
Get Email Confirmation
One of the foremost ways to enhance the health of your mailing list is by confirming the email address from the subscribers. This process is called the double-opt-in procedure. It will make sure that you are emailing individuals who want to hear from your brand. Moreover, it will ensure that you connect with active and engaged subscribers.
Along with all the above tips, make sure you concentrate on CTA’s. After all, this is the ultimate deliberative to ask individuals to visit your website, shop, or get registered.Keeping your mailing list clean is not much hard, but you do need to identify what steps to take. Use our tips to scrub your email list for more success and reaching to your engaged subscribers.But, most importantly use a verifying tool on a regular basis.