Plenty of email marketers put their endless efforts to make their campaign successful but eventually ends-up getting blacklisted while attempting to reach the targeted group of people. Blacklisting can happen even after you deliver the messages to individuals who have given their subscriptions. It is primarily the result of ignoring other important factors, and it creates a possible threat to your email marketing. However, once you come under the blacklisting radar, landing directly in the inbox of the clients will remain a dream forever. Hence, clean your marketing list by utilizing an email verifier to eliminate inactive and dormant email ids. Below are some ways of dropping the potential danger of getting blacklisted.
Real-Time Verification Of Address
When you check-up the email id at the time of the sign-up process, you minimize the possibilities of reaching the blacklist. The majority of the time,because of different reasons, typos and domain relateerrors are present, which becomes the reason for hard bounces. It negatively impacts your reputation, and landing in the inbox becomes a daunting task. However, you need to minimize the friction and remove typos and other wrong email addresses. Moreover, keep a hawk-eye on email ids such as info@abc.com or noreply@abc.combecause if an email message delivers, then no one will ever read your newsletter. It is your mailing list, and you musttake goodcare of it.
Confirmed Opt-Ins
Currently, thousands and hundreds of emails are exchanged each day, that making it tough for the readers to pick and read one. Considering the rigid competition in the market, you require to concentrate on sending a confirmation email message prior, including the clientinto the mailing list. While this may significantly drop down the number of opt-ins, it will make sure that you stay away from the reach of spam traps. Moreover, it will improve the ROI of your promotional campaign in the long run. Furthermore, in case you use a verifying tool so you can enhance the open and click-through rate as you will get connected with genuine readers.
Get Rid Of Inactive Readers
Keeping unengaged readers on your email list harmfullyinfluence the open and click-through rate and enhances the spam complaint rate. Depending upon your sending frequency, eliminatereceivers who have not interrelated with your brand for a very long period of time.
However, make sure to clean the mailing list frequentlyso that you will get the chance to reach the inbox of the targeted group of people directly.